Local Asurion franchise owners grow their tech repair business to fifth store in four years

Charles Allen and Bret Bauer personal Asurion Tech Restore & Options, an electronics restore enterprise that began round 2018 and has expanded to 5 areas within the Richmond space.


A neighborhood department of tech restore franchises is opening its fifth retailer in simply 4 years. The brand new retailer at 11545 Busy St. in Chesterfield County, like its different areas, has fixes for all types of widespread glitches and glitches in on a regular basis devices.

Asurion Tech Options & Restore Co-owner Charles Allen attributes the velocity of progress of his franchise arm to buyer recognition that their gadgets are serviceable and that gadgets normally have gotten extra commonplace.







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RIGHT: Asurion added a cellular restore part in 2019, serving to the service climate the pandemic.


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In keeping with Pew Analysis Heart, 85% of US adults used a smartphone in 2021, up about 12% from 2016. About 77% of adults additionally used desktop or laptop computer computer systems. It was additionally famous that the tablets went from virtually by no means used to being utilized by 53% of adults in a couple of decade.

Individuals are additionally studying…

Different to review by Deloitte confirmed that 38% of People related extra digital gadgets to their houses throughout the pandemic with a mean of 25 gadgets per family.

β€œA part of our progress is simply the popularity that you may repair these items,” Allen stated. β€œThere was a time when a telephone would break and folks did not know if it could possibly be saved or not. I believe there’s additionally a rising want to increase the life of those gadgets due to the associated fee related to buying a brand new one.”







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Asurion Tech Restore & Options retailer supervisor Eric Stecher helps Melanie Gardner with an estimate to restore a cracked telephone display screen.


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Asurion touts that it could actually repair “absolutely anything with an influence button.” More often than not which means a damaged telephone display screen, however different instances it means new springs for a laptop computer or damaged charging ports on a sport console. Technicians usually work with widespread devices, however say in addition they work with drones, hoverboards, sensible doorbells, thermostats and even light-up Christmas sweaters.

Allen remembers fixing an previous stereo receiver from the Nineteen Seventies {that a} buyer was romantically connected to. The corporate provides free diagnostics to gauge the price of a restore earlier than a buyer accepts service. For the most typical repairs, Allen stated the gadgets could be mounted for a couple of third of the price of the system.

One other shopper with a tough resolution had a telephone with essential household images on it. The telephone had been hit by a automotive and was past restore. His technicians have been capable of take the telephone’s reminiscence part and join it to a different system so they may learn it and switch the images, Allen stated.







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Asurion Tech Restore & Options is an electronics restore firm that began round 2018 and has already expanded to 5 areas within the space. Right here, co-owners (from left) Charles Allen and Bret Bauer on the latest location, in Midlothian, on Dec. 6, 2022. EVA RUSSO/TIMES-DISPATCH


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The shops are run by Allen and his enterprise accomplice Bret Bauer. Each had their very own tech restore retailers earlier than coming collectively to run the present Asurion-branded enterprise. A few of the shops have been beforehand known as uBreakiFix, however will likely be rebranding over the subsequent yr.

Allen opened its first retailer in Glen Allen in 2018 and now has 5 shops, together with the brand new enlargement location, and one in Colonial Heights that opened earlier this yr.

The corporate has about 45 staff at these franchise shops, most of whom are concerned in restore work. On a busy day, they do 5 to 10 repairs in a store. Allen estimates that 30-40% of the repairs his retailers do are carried out by way of some type of insurance coverage, both from the system producer or from Asurion.

Allen started his profession as a litigator within the mental property area after incomes his undergraduate engineering diploma. Probably the most high-profile instances he labored on concerned Wi-Fi techniques for airplanes.

Allen stated that probably the most essential components of enterprise is maintaining with new applied sciences. His technicians undergo about two coaching programs per week and have to be licensed for Google and Samsung repairs.

“Nearly each producer introduces new gadgets yearly,” Allen stated.







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Asurion Tech Restore & Options is an electronics restore firm that began round 2018 and has expanded to 5 areas within the space.


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Asurion additionally added a cellular side to its enterprise in 2019. It has 4 vans that may journey to clients’ houses for scheduled repairs, which usually take lower than an hour for widespread gadgets. Allen stated that whereas his enterprise was not utterly pandemic-proof, the cell phone restore service was widespread throughout COVID-19.

Asurion’s company workplace is headquartered in Nashville, Tenn., with greater than 700 shops nationwide. It was first began in 1994 and had adolescence roadside help providers provided by way of wi-fi carriers. It later provided cell phone insurance coverage in 1999 and altered its title to Asurion in 2001. Its acquisition of uBreakiFix in 2019 added bodily repairs to the corporate’s portfolio.

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